SK
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Introduction into the mixology in a MAKRO store
The task was to create a luxury display that will adequately represent the brands for the client portfolio and motivate customers for shopping or at least inspire them to mix a drink at home just themselves. The concept of the place where shoppers can print out a recipe having all necessary ingredients at hand has already been tested within the realization in the Letňany shopping mall. “The Makro clientele buys mainly for business, therefore, the software and offered recipes are different. They are more challenging and multi-component to inspire barmen. However, the display is still interesting also for end consumers,” says Miroslav Obrátil, the Project Manager of our company.
The display design evokes the bar atmosphere with contribution of lights, central panel faced with artificial stone or cocktail glasses hanging at the top. When interacting with the touch screen, customers are surrounded with backlit bottles from the Brown-Forman portfolio including whiskey, rum, tequila and soft drinks. After selecting one recipe, it is possible to print it out directly at the display or send it by e-mail to a customer. “A useful output of the smart display software is also statistics about the most popular cocktails,” adds Tomáš Ptáček from Brown-Forman Czechia. The previous feedback is very positive. Now, Brown-Forman Czechia plans other activities to promote the smart display and also intends to use image LCD screen within its upper part to the current promotions.
The smart display did not escape the attention of the portal Mistoprodeje.cz, which awarded it the TOP prize for an in-store realization of January 2016. “Clear, sophisticated, inviting to taste. This approach elevates shopping to be an experience. Its design helps to build a high value of the exposed brands,” Alexandr Stojčev, the Group Account Director of the company Momentum Czech Republic, assessed the victorious realization.
Your DAGO team
