SK
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
The shop-in-shop for Becherovka, which presents its portfolio to passengers at Prague Airport, won the gold medal in the category of store design. It targets the customer’s senses, thanks to the jars with herbs that are used in the production of the famous alcoholic beverage and to which shoppers can smell.
In the prototype category, the end cap for Cappy juices succeeded. It attracts passers-by at stores with classic materials, stylish lighting, and real food, which better evokes the impression of a real breakfast.
Among the alcoholic beverages, there was a two-pallet display presenting the novelties of Božkov Republica – Božkov Republica Espresso and Božkov Republica Vodka. The two-pallet display brings shoppers to the bar environment. It is made mainly of plastic and decorated with real elements, such as jute bags with real coffee-beans, serving plates, or mocha pots with porcelain cups.
The display for the Carnilove True Fresh dog titbits won two awards. It succeeded in the category of “pet food” and as the best material innovation. The whole construction of the display is made of wood-fiber raw boards. This gives a strong natural effect, on which great emphasis was placed during this implementation. A courageous element was also the machining of metal parts, which intentionally appear rusty.
The display with the Oral B toothbrush of the iO series, dominated by a large model of this modern life-size hygienic aid with bathroom elements to complete the atmosphere, won the award for an excellent realization.
The POPAI Central Europe Awards competition is organized by the Central European office of POPAI CE. It aims to support the field of point-of-sale marketing and the latest trends in in-store advertising, in which it sees an effective communication medium closest to the buyer.
You can find the overview of all our projects and implementations registered for this year’s competition in this catalogue.
Your Dago Team
