Fanta drinks are betting on Halloween

Canon shop-in-shop in Ljubljana

The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.

With Big Shock! to Dakar Rally

A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.

Two best realizations in POP STAR 2019 competition were ours

We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.

Tullamore D.E.W. gets new bars viewing to Ireland

Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.

Blood orange Fanta scares and amuses

Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.

Best refreshment during barbecuing? Coca-Cola lures with roasted chops

The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.

Baby food Hami is being sold in Hamleys by the windmill

In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.

The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Fanta drinks are betting on Halloween

Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly increase sales. The new activations of Fanta drinks, which attract attention in the sales area, are betting on this.

Halloween to be torn with demand

The slogan for this autumn campaign is “Halloween to be torn with demand”. The display was created primarily for the Fanta brand, which prepared a contest for spooky prizes for the Halloween season. That is why all the campaign sets are supplemented with typical symbols of this season. On the activations, you will find illustrations of scary pumpkins, bats, and spider webs.

“Halloween is becoming more and more popular in the Czech Republic and Slovakia, and it is not just an American holiday anymore. Fanta as a brand is inherently a part of Halloween, mainly due to its character and consistent communication based mainly on playfulness and fun. Considering the nature of the campaign, the preparation and implementation of the communication elements were quite fun and the result is worth it,” Tomáš Besperát, the Marketing Manager at Coca-Cola HBC, describes the campaign.

Campaign sets

Most purchase decisions are made at the point of sale, which can be used when planning marketing communications. Sets of POP materials are great means to reach as many potential consumers as possible.

Fanta prepared such a massive Halloween campaign as one of the few brands on the Czech market. “We focus on Halloween on a long-term basis. For Fanta, this is a key season of the year, also considering the profile of the target group. This year we are also introducing the new Fanta Strawberry Kiwi Zero in a limited Halloween edition,” adds Tomáš Besperát.

In the sales areas of selected chains, the activations are almost unmissable for Czech consumers.

Your team Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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