SK
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AWARDS Paris competition exists since 1962. There were 290 projects that entered for this year´s competition. Our first award is the gold in the category for the interactive Milka end cap. Together with Mondelez we already won two awards for it within a local and global competition. The second award is the silver also for an end cap, this time for the Jägermeister brand, which we have realized for Rémy Cointreau Czech Republic. Both awards are from the category Events.
Besides the actual gold position in the category “Events – others”, the application for the Milka brand already won two previous awards of POPAI Awards, one in the national round and the other in Las Vegas at Global Awards. The design of the end cap with the Milka cow plush head inviting to caress it also using a sound effect apparently had success with jurors. “I consider this realization with Mondelez to be really successful and I am glad that it creates a good name for the Milka brand and our company as well as to the Czech in-store communication branch abroad. It is a proof that the focus on customers and involving more senses are paying off,” says Martin Vorel from the company DAGO.
The lighting end cap Jägermeister for Rémy Cointreau Czech Republic won the silver award in the same category in Paris. Lighting LED elements dominate its design. Emphasis was placed on a lighted plexiglass evoking icing at the bottom and clear lighted lines of a two-meter bottle. The overall impression is completed with a freezer with bottles inserted into it from above and so it is possible to serve cooled drinks directly in a store during promotions. The display is completely lightened and it is possible to change colours thanks to RGB LED technology taking into account possible brand changes.
We thank to the jury for the awards and to our clients for the opportunity to realize these projects together. And let´s do some more projects.
Your DAGO team
