SK
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AWARDS Paris competition exists since 1962. There were 290 projects that entered for this year´s competition. Our first award is the gold in the category for the interactive Milka end cap. Together with Mondelez we already won two awards for it within a local and global competition. The second award is the silver also for an end cap, this time for the Jägermeister brand, which we have realized for Rémy Cointreau Czech Republic. Both awards are from the category Events.
Besides the actual gold position in the category “Events – others”, the application for the Milka brand already won two previous awards of POPAI Awards, one in the national round and the other in Las Vegas at Global Awards. The design of the end cap with the Milka cow plush head inviting to caress it also using a sound effect apparently had success with jurors. “I consider this realization with Mondelez to be really successful and I am glad that it creates a good name for the Milka brand and our company as well as to the Czech in-store communication branch abroad. It is a proof that the focus on customers and involving more senses are paying off,” says Martin Vorel from the company DAGO.
The lighting end cap Jägermeister for Rémy Cointreau Czech Republic won the silver award in the same category in Paris. Lighting LED elements dominate its design. Emphasis was placed on a lighted plexiglass evoking icing at the bottom and clear lighted lines of a two-meter bottle. The overall impression is completed with a freezer with bottles inserted into it from above and so it is possible to serve cooled drinks directly in a store during promotions. The display is completely lightened and it is possible to change colours thanks to RGB LED technology taking into account possible brand changes.
We thank to the jury for the awards and to our clients for the opportunity to realize these projects together. And let´s do some more projects.
Your DAGO team
