SK
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year. In this competition, the best in-store communication projects on the domestic market are being awarded. This year too, Dago succeeded and won gold in two categories.
The first award, Dago won in the drugstore and cosmetics category, was for the implementation of shop-in-shops for the new range of Sensodyne Nourish toothpaste by GlaxoSmithKline. The aim of these shop-in-shops is to reach the younger generation both through a playful depiction of the tooth model and the product itself, as well as through factual and clear communication of all key benefits. On the circle around the display, there is a simple communication that conveys everything important in a nutshell. For the young generation, not only their health is important, but also time. Lengthy research of the product’s benefits is therefore not the priority. In accordance with the values and mind-set of this target group, the fact that the box, the tube, and the lid are made of recyclable materials and the paste itself is vegan is especially pleasing. As indicated by the green plant elements shown, it is now available in two unusual, surprising flavours: Aloe Vera and lemongrass.
You can learn more about the exhibition here.
The second award-winning project, in the electronics and IT products category, was the shop-in-shop for the leading globally operating company Hisense International, which is a manufacturer of smart technology products. The Hisense brand has been represented in the Czech Republic since 2015. It gave its products a truly fascinating display in the showroom of Alza store in Chrášťany. All of the presented appliances benefit tremendously from a place on a raised base, where these can be gracefully shown off in the best light. Information about individual appliances clearly displayed on the panels for each of them is a matter of fact. These are several exclusive islands and a display wall with a luminous logo of the brand. The right amount of elegance is added to the display by dark grey laminate in a matte finish in combination with wood in Charleston oak decor. The icing on the cake of this premium design is the light guide rails in turquoise, which is the colour of this brand.
You can watch the video of the implementation here.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
