SK
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Interspar stores. The complex creativity, production and installation in stores were up to us.
Highly visible and significant promo-spot, where you can buy anything you may need for grilling with your friends – meat, spices, Camembert-type cheese, beer or chips. That is the result of a co-operation of several Czech brands that have already started complete preparations of the Czech World of Grilling project since the beginning of the year. After processing graphic proposals, development and production in our company, we were able to install a final version of this P.O.P. application into selected stores early in July.
Across Categories
During the implementation of the thematic spots, the company Groupe Bongrain has again united Czech producers with portfolios associated with grilling. „The aim of the campaign is to simplify maximally preparations for summer grilling to shoppers so that they find everything they need within one thematic promo-spot.,” Michal Vrbka, Category&Trade Marketing Manager of the company Groupe Bongrain, explains the intention of the Czech World of Grilling.
In addition to the products of his company, shoppers will find products of Pilsner Urquell, Vitana, Intersnack or La Lorraine within the “World of Grilling”. Thus this application is an example of a “cross category” project. Because there is a synergic connection of several brands that create an added value for customers, thereby increasing the commercial potential of the particular brands.
As grilling under the pergola
In addition to its practicality, the whole promo-spot will attract also visually. „It is visible from all sides and thanks to its attractive design, it attracts attention of customers. Graphics is based on the atmosphere under the pergola and using real wood and imitation of live coal and grilled delicacies, it inspires customers to impulsive shopping by reminding them a pleasant experience,” said Michal Sůlovec, the Project Manager of our company.
And also reactions of satisfied customers agree with him. „Already during the first week of the campaign, we received only positive reactions of shoppers, who are glad that they can get preparations for their weekend grilling in one place. They also welcome that we inspire them with interesting recipes as a part of the display,” added Michal Sůlovec.
The whole concept of the Czech Grilling follows on the last year´s project with the same name, which increased sales of grilling products by installing pallet islands with them. According to the measurements of the Central European Association POPAI, sale of, for example, Camembert-type cheese “Sedlcansky Hermelin” increased by 137 % only with POP media support, in combination with price discount sales arised over 1000%.
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