SK
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year. It is another in a series of sustainable activities that prove that the company is not indifferent to the care of nature. In the case of “Cirkulka”, moreover, it did not focus only on the packaging itself, but also sustainable POS materials.
After several months of preparations, Kofola is coming up with the Cirkulka project, which offers a packaging alternative for all those who do not want to buy soft drinks in disposable packaging or are looking for sustainable solutions.
Kofola usually supplies returnable glass bottles to gastronomy. The online retailer Rohlík.cz and selected Tesco retail stores in the Czech Republic and Slovakia became a new distribution channel for returnable litre glass bottles. Just for these stores, the communication agency Dago, together with Kofola, prepared a POS display set created with a combination of honeycomb and cardboard. “We wanted to prepare a premium display for Cirkulka,” explains Daniela Dlouhá, Kofola’s Trade Marketing Manager. “We are glad that we, together with Dago, have managed to find a balance between creating the right educational visibility and, at the same time, combining it with an ecological approach.”
The display must maintain extreme loads
In the production of the display, we have considered the extreme loads that the displays have to withstand. The display is filled with litre glass bottles and empty crates, in which consumers can combine popular drinks from Kofola, Vinea, and Rajec. “The Cirkulka is a new way of packaging that consumers have to get used to. Unlike other innovations, it is crucial for it to communicate its story and the benefits it brings,” says Vojtěch Kolmaš, Kofola’s Senior Brand Manager, adding: “In addition to returnable packaging and recycled plastic crates, we also focused on POS materials.”
In order to meet the issue of sustainability, attention was also paid to the reduction of waste material, which was also supported by the use of FCS-certified cardboard supporting environmentally friendly, socially beneficial, and economically viable forest management.
In total, Dago produced 56 single-pallet displays intended only for Slovak stores, 12 pieces of grips in the size of a single pallet, and 7 two-pallet displays produced for the Czech retail market. A total of 3 two-pallet displays were decorated with Holofan, thanks to which Kofola’s circular novelty and the functioning of the entire bottle recycling process will also be presented in the 3D video.
Your team Dago
Kofola and Dago
Realization without holofan
Realization with holofan
This is also what a display made from sustainable materials can look like
The functioning of the entire bottle recycling process is presented in a 3D video
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
