SK
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The permanent palette display should attract especially parents with children under the age of three. “We endeavour to ensure that people, who are spending their time in the new play area for children, remember our Hami brand that offers products for infants and toddlers. They can buy a fruit snack or varied lunch for their children in the form of Hami meat-and-vegetable complementary food. The display combining interactivity and products supports the increase in sales,” explains Lenka Doležalová, the Trade Marketing Manager from Nutricia, which sells the Hami baby food.
To ensure that parents and their children notice the display, we conceived it as a windmill with a footbridge surrounded by varicoloured animals. It attracts the attention of the youngest visitors who wish to play intuitively. Their attention is being attracted by three main playing elements: rotating blades of the mill, playing cubes with Hami icons that work together like a jigsaw puzzle, and the colourful footbridge children can walk on while their parents can take pictures of them.
The interactivity combined with attractive design makes this project to be fully trendy. The display embodies several functionalities. Nontraditionally, it shows parents the offered products and at the same time, it entertains children.
During the development of this display, we have focused not only on its design that had to correspond with the play area of Hamíkov, but we also focused on safety. “There was a risk that the display would stand just on the line between the carpet and linoleum. But DAGO proposed suitable materials and construction for the display that would eliminate possible floor unevenness,” adds Lenka Doleželová from Nutricia.
Projects similar to this one provide extraordinary adventures and experience. By this, they support sales and also strengthen the communicated brand. We love to solve similar projects enabling us to create innovative solutions and to bring the bigger value of proposals and realizations of palette presentations.
Your DAGO team
