SK
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj – has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and hypermarkets.
The Brewery Jubilee Gate has been a symbol of the brewery for almost 130 years and refers to the long-standing tradition of Czech brewing, which is why this symbol is used repeatedly in the campaign. “The Jubilee Gate is one of the generally known symbols associated with the Pilsner Urquell brand. It was built for the 50th anniversary of the first batch of Pilsner lager, and since then it has been a sign of the brand’s quality and premium level”, Jakub Suda, the Junior Activation Manager at Plzeňský Prazdroj, comments the campaign.
Customers will have a new opportunity to see displays for Plzeňský Prazdroj in the first half of October in Globus chains.
Czech beer can trot out a long tradition and great popularity among consumers and it is famous worldwide. Specifically, Pilsner Urquell was the first pilsner-type beer in the world. Thanks to this uniqueness, Dago created special pallet displays with characteristic brand elements for Plzeňský Prazdroj. “We expect that thanks to the consistent communication of our main symbol, Pilsen Gate, we will strengthen positive emotions towards the brand among our consumers”, adds Jakub Suda.
Plzeňský Prazdroj uses various types of displays. In retail chains, consumers can see pallet displays, mini shop-in-shops, and shop-in-shops. The brand’s characteristic colours are being used. “We were very surprised by the positive reactions to the Jubilee Gate of the Pilsen Brewery regarding this cooperation. It seems that this is really an iconic element that visitors associate with the brand”, explains Luboš Plačko, the Country Manager at Dago.
Your team Dago
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
