SK
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Mars has decided to announce a contest in which people could win Volkswagen T-Roc. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
The display fulfilled mainly an educative function in the stores. “Through the contest, we wanted to inform people why they should always have a pack of chewing-gum in their cars. They help to retain attention when driving and when a person is going to a personal or work meeting, it is always useful to have chewing-gums at hand,” Petr Galkaněvič, the Trade Marketer CZ&SK from Mars, explains the mission of the campaign.
The message of the main prize of the contest as well as the mission of the campaign was highlighted by the most visible element of the display – the model of Volkswagenu T-Roc. We wanted to create its most faithful miniature including its rounded shapes. But the cardboard, which predominates at the display, is not easy to bent and shape. That is why the production of the miniature required special procedures. We used a life-size wire maquette according to which we shaped the miniature more easily. We consulted the entire development of the model with the Volkswagenu Headquarters in Germany, so that it utmost matches the reality
The model attracts attention with its spinning wheels powered by a small battery engine. Customers´ eyes will immediately notice also flashing LED diodes on both sides of the miniature. With the movability of the model and lighting effects, we have maximized the visual attractiveness of the display increasing its recognition rate in stores and highlighting the presented Orbit chewing-gums.
Imitation of the car movement and a road beneath it provides its credibility. In the background of the display, there dominates a picture of a mountain landscape. “All together, it evokes emotions associated with a trip in the won car. The continuity with the contest is being highlighted also by simple signs directing customers to the description how to win the displayed car,” adds Petr Galkaněvič from Mars.
The Czech-Slovakian campaign, which addressed the public not only in Tesco and Globus stores, ended at the end of June. “During the whole campaign, I received only positive reactions. Retailers as well as customers got to like the display. It was great project which moved execution of temporary displays on the Czech-Slovakian market one step forward again,” adds Petr Galkaněvič.
We are pleased that we could work at the project with our client – Mars, who is not afraid to bring into the Czech in-store environment more courage elements, which are standard rather on the west from our borders.
Your DAGO team
