SK
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
A car drives out of the Heineken pallet island
The display highlights a summer consumer competition in which customers can win a hybrid car and another 500 prizes. “Our effort is to make shopping for the target group, which in this case is very broad, more attractive, and more pleasant. That is why we designed the display to impress not only lovers of radlers, but also those who buy radler for someone else, and they will be attracted especially by an attractive win,” explains Lukáš Maťko, the Trade Marketing Manager from Heineken Slovakia.
The appearance of the pallet island is based primarily on a constant key visual. Its upper part is dominated by a blue light tunnel, of which a car model drives out, evoking a feeling of three-dimensionality. “We wanted the island in the sales area to stand out among the others. We needed the message to be clear and striking for customers at first glance and to involve them in the competition. Over time, we can see that thanks to appropriately interconnected interactive elements and lively design, we succeeded,” says Ivana Krajčiová from Heineken Slovakia, who was in charge of this project.
To fit the island into the sales area and meet the parameters of the store, it is not accessible from all sides as usual. Instead, it has an unusual rear wall thanks to which it takes less space. Anyway, we did not have to reduce the area where the radler cans are displayed.
Technically, this permanent island is adaptable so that it can be rebranded if necessary. “This is the first display with this useful feature that has appeared on the Slovak market. If the manufacturer decides that he wants to promote another type of goods, the display can be adapted in a few simple steps, very cheaply and promptly.
The pallet island now attracts customers in 20 selected Tesco stores, for example in Bratislava, Nitra, or Banská Bystrica. “Once installed in stores, we encounter a variety of reactions – from the usual ones, when people want to know details about the competition, to the more skeptical ones, when the customer says: ‘We can never win a car.’ The fact is that the display attracts attention, shoppers do not overlook it and they stop at it,” adds Lukáš Maťko.
Your Dago Team
