At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also the best material and technological innovation and the winner of the category of alcoholic beverages.
This was the forth year in a row when we triumphed with the absolute winner – Captain Morgan palette display. The project succeeded also as the best material and technological innovation and the best display in the category of alcoholic beverages. The palette island evokes elements of a ship carrying precious load. The wood colour design includes black premium elements processed with a specially developed singeing, scrubbing and pickling process. Its rounded centre with a red roof adds originality and fineness to the display that also ladies appreciate. In addition to influence on sales, non-standard premium displays help to build brands. We are pleased that these projects are successful also at professional competitions and this further confirms that it makes sense to endeavour to attract customers in retail maximally and give them experience.

Two of our projects have been successful as excellent realizations. The first one was a transformation of the beer and non-alcoholic section in cooperation with Budvar and Kofola in Terno store in České Budějovice. We have created an environment, using results of a yearlong research, with a wooden decoration, premium cap ends and illuminated visuals according to the type of beverages and consumption moment. The second project awarded as an excellent realization is a palette display Metaxa which moves the brand to a new blue-and-white colour combination. Metaxa is a synonym of sun and Greece which is underlined by the use of 70 meters of LED lighting.

In the category of non-alcoholic beverages, there succeeded the Big Shock display with cardboard Liaz Dakar special overcoming obstacles with the same power as this beverage. In the health care category, there won Oral-B project, as in the previous year, this time with a product display called “Touch and Feel”. Customers can try products and also watch a spot for a specific model after picking up the electric toothbrush. Products are secured wirelessly with an alarm, which will set off when such product gets out of the safety zone. An important function is the remote on-line control of the display and analysis of its use that provides valuable data and helps during promotions and campaigns.

Just like last year, DAGO won an award in the Pet Food category with its floor display for Beyond dog food by Nestlé. Thanks to the massive wood in white design it gives provincial impression of a kennel on a farm, where a dog lives its comfortable and happy life also thanks to healthy diet from high quality ingredients. Unusual tilted shelves invite you to explore them and sideboards give information about ingredients.

After last year´s absolute success with the 3D deer display, this year, Jägermeister´s palette display succeeded in the category of Light communication, light and orientation systems. Its dominant is an emblem of deer with unique light effects. The atypical, uneven central part gives an impression of fuzziness and strength and it will interest especially men. Illumination in white part looks like glacier peaks inconspicuously reminding ideal serving temperature of –18 °C.

Thank you, Your DAGO Team.

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