SK
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste. The wide portfolio of coloured tubes representing different flavours is hard to miss on store shelves. Now the Pringles brand is embarking on even greater visibility. First, it will be noticed by visitors of the Global Free Shop in Potůčky and Brandov, where the popular Pringles brand has new permanent premium displays. More stores will soon follow.
The two end caps in the permanent store in Potůčky and the shelf branding in Brandov store were custom-made for each specific store. Thanks to the combination of laminate, metal and LED lighting, they give the space and the product a feeling of exclusivity, which attracts customers and entices them to buy. The displays are primarily made in red, which is inevitably associated with the brand, but at the same time, they also do not neglect other iconic elements of Pringles – the aerodynamic shape of the crisps, which effectively stack on top of each other, the cylindrical can and the brand mascot, known as Julius Pringles or Mr. P.Good visibility is ensured by backlit stoppers that attract the attention of every passer-by.
More displays are on the way
“The two displays are just the beginning, solutions are now being prepared for, for example, the Prague stores Tamda and Ratio,” adds Jakub Petráš from Dago. “The displays represent a big shift compared to the original state, when the goods were displayed on a classic shelf or on a pallet.The displays have the potential to use this style in other stores on the Czech and Slovak markets,” says Kateřina Kubátová from the Trade Marketing Department of Orbico, a distributor of the Pringles brand.
Your DAGO team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
