SK
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households. In the Ahold hypermarket chain, an unconventional presentation of a pallet display, which evokes the atmosphere of a fragrant Christmas kitchen, now attracts the attention of customers.
For the Hamé and Vitana brands from the Orkla’s portfolio, we have created an original display concept that will inspire customers to the Christmas atmosphere and remind them of the smell of Christmas baking.
“Christmas is the smell of sweets, good food, and gifts. The real Christmas is and always has been heartful. We tried to transfer the emotions of Christmas preparations, the smell of sweets and Christmas cake, the joyful atmosphere full of lights, candles, and love to the point of sale,“ adds Šárka Drábková, Shopper and Customer Development Manager of Orkla.
Directly from the store, you will find yourself in the kitchen
Instead of the classic shop-in-shop, we conceived the display as a kitchen with all products for the production of Christmas sweets. It is dominated by a kitchen with an oven in which Christmas cake is being baked. The customer can conveniently buy spices, jams, toppings, various types of sugars, and baking powders, and other ingredients needed for baking Christmas delicacies in one place. Large shelves on the sides bear the symbolism of the pantry in which these durable foods are stored. Shop-in-shop thus meets all the features that the right POS device should have. It is functional, original, attractive, evokes emotions, and thus supports the shopping impulse.
“At first glance, the accessories of a pallet shop-in-shop, such as a Christmas tree decorated and lit with Christmas lights, genuine decorated gingerbread cookies on a plate that look like someone had just taken them out of the oven, or a dough roller with cutters and a hanging glove. The atmosphere is complemented by the visual of a family baking Christmas sweets,” Lucie Michajlov, Project Manager of Dago, who is the author and implementer, describes the implementation.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
