SK
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys. Our customers have a chance to obtain a miniature of a high-quality whiskey if their purchase and they may also consult with the whiskey ambassador. To promote the Festival at points-of-sales, we created a distinctive palette display for Rémy Cointreau. This event takes place in major Czech retail chains until the mid-November.
Whiskey is increasingly popular on the Czech market. Rémy Cointreau, which is a distributor and leader in the ever growing whiskey category on the Czech market, prepared an activity focused on a distinctive characteristic of this most complex world spirit for its customers in the chains. The main goal of the Whiskey Festival is to present the world-famous brands to consumers. Besides this, customers buying one of the exhibited whiskeys will obtain a miniature of a 12-year whiskey or premium bourbon. On selected days, whiskey specialists will help them with selection and record their feedback, for instance, on a preferred brand into a tablet. With more expert customers, they will chat about their favourite spirit more knowledgeably. „We draw our customers into the whiskey world to have a desire to learn more about it using an authentic exposure at the Whiskey Festival. Whiskey specialists have been trained by our Whiskey Brand Ambassador, and so they can pro-actively advise customers how to select whiskey for a gift or for a meeting with friends,” Ivana Plevková, the Trade Marketing Specialist Off-Trade Rémy Cointreau, explains details.
The Whiskey Festival uses palette displays or cardboard displays for presentation, which cause a customer to become „whiskey expert” for a while. „The sides show the story of the whiskey production, the appearance imitating traditional materials, as a stone, wooden barrel and copper, enhances the atmosphere,” Marek Končitík, the Commercial Director of our company, describes the P.O.P. media concept. This event takes place in Ahold, Tesco, Globus and Makro shops, this event ends on 18th Nov. Maybe, you will also be fascinated by the exhibited romantic spirit when meeting the original exposition.
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