SK
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e… Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su… We continually monitor and highlight realizations that worth the attention onto the picture social network.
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Women and men: when women are shopping for men
Appetizers from pinterest
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great products by a realization, thanks to which they could feel as at farmers´ markets. Our company designed and realized an original end cap which was a great success.
“The resulting exposition had a task to promote the concept of farm soups and draw attention to a new product. When submitting the task we provided the contractor with a key visual and demand for a realization that would strongly inspire customers to try the yet unknown product,” describes Šárka Drábková, the Instore Manager of Vitana.
The result is a dominant and original P.O.P. element completing the impression of the great product. The end cap design of a farmer´s stall full of flavours evokes the moment of consumption. To increase the effectiveness and illustrate the atmosphere, there were used also real products customers can meet at farmers´ markets as for example bundles of garlic.
“A simple solution with an emphasis on environmental approach along with a nice exposure of products can convince customers that it is a good and high-quality product which is worth trying. Also thanks to the distinctive medium they do not doubt that buying the product is a good choice,” adds Miroslav Obrátil from our company.
There are 9 small and 5 big installations in Globus hypermarkets attracting customers to buy farmer´s soups. As Šárka Drábková from Vitana said, the display was very successful among customers. And although it is not a permanent display, the company would like to use this concept again in the future. And that is good news for us and especially for customers :o).
Your DAGO team
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