SK
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the result of impulsive decision. The company Wrigley, in co-operation with our company, succeeded to create an original end cap for M&M´s candies, which will attract both visually as well as by motion.
In Prague, Letnany Tesco, there is Mr. Red and Mr. Yellow, figures of M&M´s chocolate candies. „This brand is just getting into swing here in Czech, but thanks to its history and global sales, it shows a great potential. That is why we want to support its sales and awareness of it also through noticeable P.O.P. medium,” Mr. Radovan Veselý, Brand Manager of Wrigley, states reasons for installing the new end cap.
„The main goal of this task was the emphasis on supporting image of this great brand,” added Mrs. Jana Waldhansova, Senior Project Manager of our company DAGO, which designed, produced and installed this end cap. „So that we chose the way of characteristic graphic structure and used the potential of its visibility. And then we intensified it using light elements. Shoppers can see the end cap from all sides, they will be attracted by light topper and base, vacuum light candies and 3D figures,” Mrs. Waldhansova describes its precise form.
The final medium had to solve another trouble that is generally a problem of the whole segment of sweets. „More than a half of shoppers deliberately avoid common shelves with sweets. Many purchases of sweets are ranked among impulse purchases, when a consumer selects only known products, and it is quite difficult to attract him/her in this mood,” describes Mr. Veselý. That is why we did not place the end cap in Tesco directly into the section of sweets, but on the edge of the aisle, where it can excel and attract as much as possible shoppers just by the entrance into this zone.
In addition, the end cap can attract attention not just thanks to its original appearance, but also thanks to movement. „We have also installed small servo motors into both figures making them move easily to attract more passers-by. Actually, the human brain is set to register and evaluate preferentially any nearby movement,” Mrs. Waldhansova describes processing of other important element of the new P.O.P. medium.
So the new M&M´s presentation meets all expectations to please shoppers as well as retailers. To please shoppers with a unique experience and retailers with increased sales and flexibility. Thanks to adjustable shelves, the end cap can be adapted as needed to display various packages of chocolate candies.
Your DAGO team
