SK
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...1112131415...20...»» Nejstarší
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays. The creative and cheerful POS materials should create a summer atmosphere and attract customers to taste Mattoni mineral waters IMUNO and ESSENCE, and unique Cedrata and Black flavours. As in the previous year, Mattoni invited the communication agency Dago to cooperate.
Mattoni shines again on the market this year, not only thanks to the new concept of flavoured mineral waters in cans, but also thanks to the attractive POS that customers may see these days. You can see shop-in-shops with flavoured mineral waters in selected Albert hypermarkets and other POS materials in other stores throughout the Czech Republic.
In all types of displays, each product range has its own defined space, thanks to which the customers can always clearly choose their favourite flavoured mineral water. “Mattoni and I were very happy to continue our cooperation last year when we supported the launch of canned mineral waters with original displays. We have partially preserved the concept and supplemented it with a premium display solution, which attracts shoppers with a large can and at the same time offers a generous supply for the products themselves. In addition, the playful colours of these POS simply invite you to shop in the sales area,“ says Radka Hejduková, the PR Coordinator from the communication agency Dago.
Choose your Mattoni
A whole set of POS materials is used for the presentation of Mattoni mineral waters. As part of this campaign, a total of 170 displays and three shop-in-shops were implemented. The activations are complemented by the motto “Choose your Mattoni” – and with simple slogans, they alert consumers to the benefits of the three product ranges that these flavoured mineral waters offer – vitamins and zinc, no sugar and sweeteners, and unique taste. Everything, including the 3D can dominating both types of displays, was made of FCS-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management. In the case of the shop-in-shop, we can see a Plexiglas element, which is located in the centre of the display. The motto “Taste experience in a new form”, which accompanies consumers throughout the campaign, is of course also meant in the case of POS. The consumer’s attention is certainly attracted by the slogan reminiscent of the opening of the can – the well-known “tssst”.
Your team Dago
Mattoni attracts attention to its novelties with its new POS
A full set of POS materials is used to present Mattoni mineral waters
The exhibition presents flavoured mineral waters
Colorfull original stands and pallet displays
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
