Euroshop 2017 through the eyes of DAGO team

In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…

Orion creates Easter atmosphere in stores

In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…

We win Shop! Global Award with Somersby display

The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…

Nescafé Dolce with a customized mix of capsules

The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…

GEM-GEN2 – we have a new information system

Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…

Thanks for POPAI CE AWARDS 2016

On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…

DAGO as a partner of the POPAI HORECA research

The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…

Oral-B ’’boasts’’ of interactive S-in-S in Alza

Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…

Pampers attracts moms with its interactive module

Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…

The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores

We have produced a new display to promote Fernet Stock liqueur for the company Stock,
the leading producer of spirits. Stock uses the display since the end of March in Makro
stores and its main goal is to introduce a new modern design bottle. The display is decorated
with an original jute bag with a mixture of three fragrant herbs used in maceration.

In addition to the redesigned Stock bottle, the display also introduces a new flavour – Honey.
“We wanted to promote the new bottle design maximally and we succeeded it. The display
met our internal expectations and, moreover, we receive very positive feedback from the
market,” explains Dana Bičovská, Trade Marketing Manager at Stock.

We used a combination of cardboard and plastic materials for the production and placed a
model of the newly shaped bottle to the top part of the display with light-violet aura
backlight. It dominates the display and can be seen from a distance. Bottles are being
arranged in a cascade so they look good and customers can easily take them out of the
display.

As a stylish accessory, we used a jute bag filled with three kinds of dried herbs used in the
production of the liqueur. The fragrance of the herbs makes customers’ purchases more
pleasant, but also highlights natural ingredients of Fernet Stock.

Our goal is to attract several senses of customers at once and to create multisensory
experience. “We wanted to incorporate herbs into the display to highlight purely natural
ingredients of the product, which are one of the main pillars of the brand communication,”
says Dana Bičovská from Stock.

In two months, you could see the display in 13 stores of the Makro chain. Similar display can
also be seen in 27 Albert hypermarkets from Ahold Group.

Your DAGO team

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