In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion within the exposed category of soft drinks and premium display.
Customers will get to know the novelty thanks to attractive semi-permanent displays dominated by an unmistakable light circle. “Natura spring waters are a new brand on the Slovak market, and therefore we have to inform our consumers about this novelty,” Marek Prostredný, the Marketing Execution Lead from Coca-Cola HBC, presents the concept of the display.
The displays are made of a combination of plastic and cardboard. The cardboard wrappings on the lower part of the structure can be easily changed directly on the sales floor during the whole campaign, as well as the graphics on the central circle, which can be simply pasted over.
How did the light circle come about?
Preparations for the launch of Natura water into the Slovak market began already in the second quarter of this year. The idea of the light circle originated directly in Dago. “We thought about how to clearly and concisely communicate the purity and natural origin of Natura water and its benefits, and also indicate the symbolism of recycling in the background. Precise lighting and a combination of simple geometric shapes brought exactly what we needed: to attract attention – to inform – to sell!” explains Jakub Petráš, the Project Manager of Dago.
The realization of this distinctive element was production demanding. “Of course, we have long-term experience with lighting implementations. Since it is the time of ‘expensive energy’, we thought about how we could do our part to save resources and the planet. Thanks to innovations, we have achieved a reduction in electricity consumption, without affecting the quality of lighting and the overall impression of the display. Ultimately, the energy consumption is up to 90 % lower compared to the projects we implemented a few years ago,” explains Tomáš Vyslužić, the Design Engineer from Dago.
POS as a marketing material
POS materials play a key role in the launch of a new brand. “I strongly believe that the campaign will be spectacular and will interest every consumer who visits Tesco stores,” comments Marek Prostredný.
A total of ten displays were installed in selected Tesco stores across Slovakia. “We prepared this display together with the Dago agency. Its main purpose is to impress with the ‘wow’ effect, to present Natura spring waters to Slovak consumers, and at the same time to inform them about the big competition to win Škoda Enyaq Coupé RS for one year, which we prepared for Tesco,” adds Jiří Kopejtko, the Brand Manager of Coca-Cola HBC.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY