WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

Big Shock! brings the music experience directly to stores

Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...

Properly chosen POS as sales promotion works

Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...

The new Heffron rum brand arrived to customers on a ship

Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.

Connecting two different concepts Stock met with success

Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we realized for the operator within our previous three-year cooperation. The new permanent shop-in-shop (SIS) offers to customers more friendly and more comfortable environment for negotiations with clients at a permanent place thanks to its modern design. Its space gives also an added value within the overall hypermarket environment. According to results of the new concept, there is a plan that the operator will realize other SISs in other locations.

The main intention was to get the brand closer to more people. “Being another contact point for customers and sales promotion, the new shop-in-shop is also a place for various events,” explained Radek Turcani, the Head of Operation Manager Tesco Mobile. There was also made a Christmas video spot with Pavel Cejnar, the Ambassador of the brand, in the new SIS.
When creating the project, we used the corporate identity, to which we matched elements as for example the carpet, seats and lights and an overall colour tuning. The sales space arose on 100 m2 during just one night and we modified it to make customers to feel good.
Tesco Mobile considers continuing with the same concept of contact points also in other locations. “If our customers will often visit our shop-in-shop and like the concept, we will consider expanding other contact points, which will have a similar layout as in Letnany in the case of a suitable location,” added Radek Turcani.
Your DAGO team

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