SK
From everyday meals to Valentine’s Day: two in-store strategies connecting ritual and impulse
February in Tesco hypermarkets belonged to the Coca-Cola brand through two distinctive in-store executions. While the Coca-Cola Zero Zero shop-in-shop focused on launching a new product and supporting the long-term Coke & Meal platform, the Valentine’s concept...
Felix as an experience on the sales floor: when emotions decide the purchase
Shop-in-shop Felix was created with a clear goal: to bring the brand’s key benefit to the sales floor – the fact that Felix is the number one choice that shoppers (and their cats) in the Slovak market have selected as their first option. This very insight became the...
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Tassimo Floor Displays for Kraft
For the sake of our client Kraft Foods, our company designed, produced and implemented luxury floor displays Tassimo on Czech market in November 2012. These POP stands serve to boost the sale of coffee machines Bosch and coffee Tassimo in shops of global retail networks.
The particular shape of Bosch coffee machine had become inspiration for the concept of the floor stand´s design. As construction material, we used LTD sheets with high rate of shine combined with massive plexiglass and LED lighting system. The design of the stand evokes impression of air and ease. The strength of the material used for shelves enables maximization of visual effect by illuminating the shelves´ edges and inserted graphic elements in upper and lower part of the stand. The overall image is enhanced by LCD application of the display, which plays the spot specially created for this occasion in a loop. Such light effects and dynamic spot combined with exclusive visual structure support ability of this POP medium to distract and attract buyers with the goal to convert them to buy presented products. Generally unconventional design of the TASSIMO display underlines quality and unique connection between device of well-known and reliable Bosch brand and favourite coffee Tassimo. Additionally, curiosity of this project lies in its appreciation by experts in this year´s POPAI Awards 2012 competition, where the project won the first prize in one of the categories (Household equipment).
