Did you know that most purchasing decisions are made at the point of sale? The research Shopper Engagement Study (POPAI CE) proves this statement with an average value of 87 %. And that up to 59 % of the contents of a consumer’s shopping cart are unplanned items, i.e. those that the customer has chosen purely impulsively? The stated percentages speak more than positively for in-store marketing communication.

It may seem that people have been accustomed to all sorts of displays, endcap wrappers, and other POP media over the years and perceive them as a common supermarket or hypermarket equipment. But after the forced break caused by the pandemic, customers lacked the experience of shopping in permanent stores, so they began to return with anticipation and openness to amusement and encouragement. We want to offer brands an amazing opportunity to reach as many potential customers as possible during their path to purchase – thanks to POP media sets.

If you focus on creating non-solitary elements, but more effective sets of multiple POP resources for one campaign, you will hit a large number of shoppers either within one store, chain, or even in several at once.

Most of the projects we implement are of a very short-term nature, they are located in a store for 14 days, sometimes only a week. This is also why the intervention into the purchasing decision will be much higher through the deployment of a POP set. Consumers will “meet” the promoted product in the sales area as part of a creative pallet display, as well as in the relevant section itself, where it will be supported by shelf branding. Or within secondary exposition in a floor display for other relevant products.

Come with us to support sales and build brand equity, make good use of synergies with BTL communication, and use creative sets of POP resources, for example for seasonal activation, consumer competition, a launch of a new product, or relaunch of an existing one, as Ondrášovka from Kofola, Birgo from Mattoni did with us or Birell from Plzeňský Prazdroj.  Because successful campaign = set of more POSs!

Your team Dago