Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Successful campaign = set of more POSs!

Did you know that most purchasing decisions are made at the point of sale? The research Shopper Engagement Study (POPAI CE) proves this statement with an average value of 87 %. And that up to 59 % of the contents of a consumer’s shopping cart are unplanned items, i.e. those that the customer has chosen purely impulsively? The stated percentages speak more than positively for in-store marketing communication.
It may seem that people have been accustomed to all sorts of displays, endcap wrappers, and other POP media over the years and perceive them as a common supermarket or hypermarket equipment. But after the forced break caused by the pandemic, customers lacked the experience of shopping in permanent stores, so they began to return with anticipation and openness to amusement and encouragement. We want to offer brands an amazing opportunity to reach as many potential customers as possible during their path to purchase – thanks to POP media sets.
If you focus on creating non-solitary elements, but more effective sets of multiple POP resources for one campaign, you will hit a large number of shoppers either within one store, chain, or even in several at once.
Most of the projects we implement are of a very short-term nature, they are located in a store for 14 days, sometimes only a week. This is also why the intervention into the purchasing decision will be much higher through the deployment of a POP set. Consumers will “meet” the promoted product in the sales area as part of a creative pallet display, as well as in the relevant section itself, where it will be supported by shelf branding. Or within secondary exposition in a floor display for other relevant products.
Come with us to support sales and build brand equity, make good use of synergies with BTL communication, and use creative sets of POP resources, for example for seasonal activation, consumer competition, a launch of a new product, or relaunch of an existing one, as Ondrášovka from Kofola, Birgo from Mattoni did with us or Birell from Plzeňský Prazdroj. Because successful campaign = set of more POSs!
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY