SK
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and other hobby products? Company “Robert Bosh odbytová” comes with a novelty in Hornbach.
We helped to the company ROBERT BOSCH ODBYTOVÁ s.r.o. to develope a new type of promo table for hobby markets. In DIY stores, it is not usual yet to use or present individually sold products – drills, grinders, saws, etc. While promo tables and promo actions in classical hypermarkets, as Tesco or Interspar, are common, we do not see them very often in this segment.
In the year 2010, we saw a shift in promo presentations in the section of electro. The company Samsung came with a presentation of novelties – telephones. It presented a set of displays with the possibility to test these products in shopping centres, often in front of Electroworld markets. This project was very successful and passers-by, without the necessity to urge them, tested mobile novelties, their added value, presented functions and new applications. The whole project was supported by a promoter that was able to react promptly to questions of particular prospective buyers. Bosh comes with a portable demonstration unit, which will be displayed in hobby markets during whole year 2012. Display with the Bosh sign will be accompanied by an instructed promoter, who will demonstrate and explain benefits of promoted products. One of the benefits will be the chance to test such product in action just on the spot by shoppers!
