A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Retail after Coronavirus? More online activities and strong Christmas

Precautions to prevent further spread of coronavirus are slowly being released. Life seems to be returning to normal. But it is already clear that the economic consequences of the crisis we have experienced in recent weeks will be long-lasting and will affect most sectors. How will Covid-19 affect the future of the retail environment?
The retail sector is currently going through a restart. Digitization and virtuality are experiencing a renaissance caused by the temporary shutdown of bricks and mortar stores in most segments. The options for customers were limited and they started looking for another way of shopping. Even those who have resisted so far have found it on the Internet and in e-shops. We can expect that this sales channel will suddenly have a much larger share in retail than before.
We can expect an increase in the number of services that customers will use digitally. It is not just about shopping. For example, it will be common for us to learn to play the piano online or practice at home while the coach supervises us through a video call or application.
We are sure that people will develop new shopping habits and will not get back to many of the original ones. Customers will once again pay more attention to the price, which will become a key criterion when shopping in the next period. Demand for non-essential products, such as fashion, cars, luxury goods, will decrease.
Retailers will have to respond adequately to all these changes. Likewise, a change of approach will affect point-of-sale promotion. If they defend their contribution, there will be space for more expensive creative solutions. However, the crisis of 2009 showed us that the demand will be mainly the low price of P.O.S. realizations and their maximum efficiency. Therefore, it will be necessary to invest in creativity to cover suitably and cheaply the changing demand.
Unfortunately, many companies do not reflect this need. In the best case, they partially consider investments, but their demanding approval processes often completely stop these considerations. Such companies are just waiting for market signals and this approach does not bring anything. They will come out of the crisis with the biggest losses. Even worse are doing companies which totally stopped any sales promotion to save their own costs. Their visibility on the market will decrease; quite possibly they will disappear completely. Their approach will also have a negative impact on suppliers of P.O.P. solutions, which could lead to a significant cooling of the local market. This can then be used by foreign manufacturers of P.O.P. materials offering cheaper solutions.
We believe that P.O.P. support for some segments that are currently suffering will increase. An example is the hotel and restaurant industry. In terms of seasonality, we believe that this year’s “back to school” and Christmas seasons will compensate for the recent Easter, which was severely limited in terms of communication. Such opportunities are being sought by companies that are not afraid of the current situation and are aware that they need to support their activities right now. Such companies are admirable and others should take them as an example. They are following procedures proven by previous crises, they think proactively and invest smartly.
So far, it is difficult to estimate whether we will have more complicated months, or a significantly longer period, due to the coronavirus pandemic. Above all, also with regard to our economic ties to the heavily affected markets west of us, the disability of which will gradually be reflected in what is happening in our country. In any case, the most sensible thing is to start preparations immediately. Let’s not wait for anything and start focusing on the post-crisis period right now. The best medicine is honest good work, perseverance and proactivity.
Daniel Jesenský and Marek Končitík, Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY