Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects that will be awarded at the final evening in June. It is already evident that the selected projects will occupy at least the bronze position.
The pallet island Rajec of the company Kofola brought one of the final nominations from Paris, namely in the category of beverages. This realization, with its processing, goes beyond limits of usual presentations of beverages. Imaginative design evokes a pleasant atmosphere and enables customers to free from the store environment.
In the category of architecture of commercial interiors, the shop-in-shop LG Electronics installed in the Prague Alza Showroom ensured its advance. This display presents several types of products of black as well as white technique together in luxurious, fully interactive unit including quite a few innovative elements and materials.
The shop-in-shop Oral-B of the company Procter & Gamble will carry off at least the bronze medal in the segment Digital – Material & Content. It has a premium design, which, in addition to the appearance and use of materials, features stimulating interaction with customers with exposed products. For example, when a customer grasps a toothbrush, there comes an augmented reality through a product spot and displaying an actual on-line customer reviews.
Also the pallet island Captain Morgan of STOCK Plzeň-Božkov will carry off at least the bronze medal in June in the category Events – Mass Market. This is an original display promoting awareness of the brand and strongly communicating with customers thanks to its design.
Your DAGO team