POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris

Czech World of Grilling 2

The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…

Top Class Shop in Shop Becherovka

Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…

Imperial Tobacco illuminating displays

Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…

Euroshop 2014 – a sci-fi reality

Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…

Demo walls for mobile phones in Electroworld

Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…

New LEGO worlds : Let´s play!

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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…

Follow DAGO news and views on Linked In !

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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….

POPAI Awards – most awards for DAGO

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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…

Rémy Cointreau Whiskey POP

Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…

New POP Tassimo displays

Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…

POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris

Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects that will be awarded at the final evening in June. It is already evident that the selected projects will occupy at least the bronze position.
The pallet island Rajec of the company Kofola brought one of the final nominations from Paris, namely in the category of beverages. This realization, with its processing, goes beyond limits of usual presentations of beverages. Imaginative design evokes a pleasant atmosphere and enables customers to free from the store environment.

In the category of architecture of commercial interiors, the shop-in-shop LG Electronics installed in the Prague Alza Showroom ensured its advance. This display presents several types of products of black as well as white technique together in luxurious, fully interactive unit including quite a few innovative elements and materials.

The shop-in-shop Oral-B of the company Procter & Gamble will carry off at least the bronze medal in the segment Digital – Material & Content. It has a premium design, which, in addition to the appearance and use of materials, features stimulating interaction with customers with exposed products. For example, when a customer grasps a toothbrush, there comes an augmented reality through a product spot and displaying an actual on-line customer reviews.

Also the pallet island Captain Morgan of STOCK Plzeň-Božkov will carry off at least the bronze medal in June in the category Events – Mass Market. This is an original display promoting awareness of the brand and strongly communicating with customers thanks to its design.

Thank you!

Your DAGO team

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