POPAI Awards – most awards for DAGO

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

New office launched in Slovakia

In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.

We produce an adapter “Nakliku”. It minimizes virus transmission

Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.

Canon shop-in-shop in Ljubljana

The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.

With Big Shock! to Dakar Rally

A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.

Two best realizations in POP STAR 2019 competition were ours

We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.

Tullamore D.E.W. gets new bars viewing to Ireland

Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.

POPAI Awards – most awards for DAGO

Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POPAI AWARDS. At gala evening we took over six awards, where half of them were for a unique “beer vending machine” for the Pardál beer brand.

We left the ceremonial announcement of the results with six statuettes, four for the first places in particular categories, one highest award for creativity and one for the best material and technological innovation. The most successful media was the “beer vending machine” application for Budějovický Budvar, which was supposed to support sales of Pardál brand. „The distinctive feature of the “beer vending machine” is the top lever customers had to pull to get a tin of Pardál beer, which builds on the successful culinary  TV advertisings of Pardál School,”  the Commercial Director of our company Marek Končitík described closer the winning application.

The beer-machine originality won, with members of the jury, in categories of imports, prototypes and samples as well as the best material and technological innovation.  Moreover, it also won the award for creativity thanks to which it achieved “golden hat-trick”.

Members of jury were attracted also by three other POP media from our workshop.

We also won in the category of digital communication – implementation in places of contact with customers, to whom we prepared a mobile studio Samsung Galaxy S in aisles of shopping centres of the Czech Republic and Slovakia.

Members of jury have awarded a victory in other categories also for two of our presentation modules. Promo table for Canon cameras won in the category of promo display stands and LEGO play area for children won in the category of promo points.

„We sincerely appreciate so many awards.  For us it is a signal that we have set out on the right way with our philosophy emphasizing that applications should look good but also they should be capable to improve the selling efficiency of promoted products,“ the Executive Director, Martin Vorel, commented the success of our company.

Selection of awards in 2013

Floor display Pardál – unique “Beer-machine” display
The winner of an award of POPAI Awards for the best material and technical innovation (highest number of points in the evaluation criteria “Originality and Innovation”, „Technical Solution“ and „Quality of Production Processing“)

Floor display Pardál – unique display “Beer machine”
The winner of an award of POPAI Awards for creativity
(highest number of points in the evaluation criteria „Aesthetic Quality and Design“
and „Originality and Innovation“)

Samsung – Galaxy S studio
The winner of the POPAI Awards category : Digital communication – implementation in the contact points with customers

Canon promo-table for cameras 
Winner of the POPAI Awards category:  Sales support services – promo display stands

Lego promo-point for children
Winner of the POPAI Awards category:  Sales support services – promo points

Pardál – unique display “Beer machine”
Winner of the POPAI Awards category:  Others (import, prototypes, samples)

Photogallery

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