SK
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was our project for Jägermeister, which received the highest award as well as four other awards for creativity and innovation in the category “Alcoholic beverages” and the award from the audience. Totally, we won 10 awards at this year´s competition.
Also this year, we can enjoy our total victory at the POPAI Awards. In addition to this success, the display for Jägermeister also won the award for creativity and for the best material and technical innovation for the special composite board origami processing for 3D rendering of a deer, the brand mascot. In addition to that, this autumn display is also the winner in the category “Alcoholic beverages“ and it also won the Award of audience voted by visitors of the gala evening. We are very pleased with this year´s success following the previous ones. Again, we can see that it makes sense to create solutions trying to get customers positively out of their shopping routine and provide them with unforgettable experience at points-of-sales. As proved by sales results, it is the combination that works.
The presentation of Oral-B electric tooth-brushes communicating the benefit of their round heads placed in stores with electronics succeeded in the category “Care for health“. With another presentation for this brand, we succeeded also in the category “Electronics, IT products“. Sales display actively presents products and encourages customers to put these products into their shopping carts is placed in selected Globus stores.
We won another laurel in the category “Pet food“ with our end cap for the brand Whiskas with lighting and use of a real rope that evokes playfulness and curiousness of cats.
We also won two awards for excellent realizations of projects from the category „Beverages“. The first one was a cap end Jack Daniel´s designed to support Jack Daniel´s RED DOG Saloon Whiskey limited edition. The second awarded project in the category was a permanent display, Nescafé Dolce Gusto.
Your Happy and Thankful DAGO team
