SK
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
POP Jacobs – promo cups
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This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an exclusive display of its products. The end cap designed and produced by our company should interest customers and evoke their taste for sweets in selected TESCO stores.
The goal was to get shoppers into aisles with confectionery and thus increase the category value. The original solution also influences emotions of customers and creates an impulse to enter this section,” explains Jakub Krupička, the Trade Marketing Specialist of our client – company Nestlé. The Orion end cap perfectly fulfils this role and lures into the world of confectionery along with the JOJO brand display in some stores.
The end cap design is made in combination of blue and brown colours. Blue is characteristic for the Orion brand and dark brown colour stimulates appetite. In addition to the colour combination, high gloss used on the most of visible surfaces of the display underlines the impression of luxury. 3D sideboards of the display represent big Orion chocolate bars. The dominant feature in the middle of the display is a flowing stream of chocolate with a vortex at its bottom part created using a LCD screen placed flatways.
„The installation should present Orion as a traditional and well-known Czech brand, whose products customers would like to enjoy at home. Thus the end cap concept gives an impression of an entrance gateway that will create emotions and evoke appetite,” adds Marek Končitík, the Sales Director of our company.
Since, according to the previous experience, the end caps actually increase penetration of shoppers in the category, Nestlé plans gradual increase of their number. Achievements of this project also include an award for the best in-store realization of December 2015 by the mistoprodeje.cz server.
Your DAGO team
