SK
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
]
As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
]
Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to its appearance and use of materials reflects by stimulating customer´s interaction with exposed product. Our DAGO team, the author of the display, used a mechanics, when gripping a toothbrush goes with augmented reality through a product spot and showing an actual customer reviews from Alza websites.
The main motivation for creating such a significant display was an effort to make customers to try those toothbrushes. ’’We wanted to provide consumers with an easy and accurate acquaintance with the product. In addition to this, they can also get a picture of the satisfaction of other customers and take advantage of their references for their purchase decisions,’’ says Andrej Murgaš, who is in charge of the dental products strategy within the company Procter&Gamble for the Czech and Slovak market. Within the display, there dominates a two meters high model of the new product GENIUS, which includes many advanced features and offers links to a mobile phone. So using the high-tech features suggested itself.
The display will be used on a long-term basis and Alza, as a key partner, provided an area of 9 m2 in showrooms in Prague and Bratislava. The realization, therefore, had to meet high expectations. 3D model of the novelty GENIUS uses a light indication of dental care modes like the real product. If a customer comes closer, the screens will invite him to gripe one of the toothbrushes. Then, the given product spot starts and it is also showing the Alza customer reviews of customers who recently bought such a toothbrush. ’’This display is unique in Europe and I believe that it will help to get a superior and deserved attention to the product novelty in the showroom,’’ says Andrej Murgaš.
The display proves its technological advancement in communication with shoppers and it also provides the brand with valuable data for marketing. The system monitors the frequency and time of each manipulation with exposed toothbrushes. These data are available in real time through the website interface and further used for planning sales promotions of the exposed assortment.
Your DAGO team
