Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
New NESCAFÉ displays

Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As target place there are shops of independent retail market. The reason for competitive tendering was the need to develop new, modern POP stand, with sufficient sale and communication potential, which at the same time would be capable of domination in selling environment and it would support image and sale of the displayed coffee NESCAFÉ.
In the project, the attributes of our shoppercentric DAGO CIS (Complex In-store Solution) access have been reflected as usual. To get visual shape while creating design, we have been inspired by new communication feature of the brand NESCAFÉ, so called “square-round”, which dominates to the whole morphology of the stand and thus, it differentiates it in space from regular shapes of environment, what increases potential of attracting customers´ attention. For other support for dominance on the selling surface, we have used corporate combination of red and white colours.
NescaféThanks to the designed colourful code, the stand cannot be overlooked in contrast with dark and light background of the selling environment. Being part of the task, we laid stress on easy re-branding of the stand, which has been secured by means of exchangeable communication surfaces in front of the shelves, on sides of the stand and stoppers of action shelf. By value added of the stand, we also mean its adjustable and removable sideboards. In case of placement of the stands in a row of other displays, these sideboards have no justification and so they don´t have to be applied on the stand. Therefore our client – after analysis of placement – has saved substantial amount of finance. The stand also enables communication of news on highlighted action shelf and last but not least it allows easy application of the so called parasitic displays for action presentation of cross sell products.
By that, we achieve ability of the whole POP feature to convert potential customers to buyers of the exhibited range of goods. As a result of our victory in tender, we have not only designed, developed and produced the stands, but also we have distributed and installed them in shops throughout the whole Czech and Slovak Republics. In many places, this new display has substituted the original one, which has been withdrawn and eco-friendly eliminated afterwards. After all, this project has become another example of complex full service concept of POP project from its planning, strategic concept of design while designing, developing, producing up to implementation on market.
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