SK
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As target place there are shops of independent retail market. The reason for competitive tendering was the need to develop new, modern POP stand, with sufficient sale and communication potential, which at the same time would be capable of domination in selling environment and it would support image and sale of the displayed coffee NESCAFÉ.
In the project, the attributes of our shoppercentric DAGO CIS (Complex In-store Solution) access have been reflected as usual. To get visual shape while creating design, we have been inspired by new communication feature of the brand NESCAFÉ, so called “square-round”, which dominates to the whole morphology of the stand and thus, it differentiates it in space from regular shapes of environment, what increases potential of attracting customers´ attention. For other support for dominance on the selling surface, we have used corporate combination of red and white colours.
NescaféThanks to the designed colourful code, the stand cannot be overlooked in contrast with dark and light background of the selling environment. Being part of the task, we laid stress on easy re-branding of the stand, which has been secured by means of exchangeable communication surfaces in front of the shelves, on sides of the stand and stoppers of action shelf. By value added of the stand, we also mean its adjustable and removable sideboards. In case of placement of the stands in a row of other displays, these sideboards have no justification and so they don´t have to be applied on the stand. Therefore our client – after analysis of placement – has saved substantial amount of finance. The stand also enables communication of news on highlighted action shelf and last but not least it allows easy application of the so called parasitic displays for action presentation of cross sell products.
By that, we achieve ability of the whole POP feature to convert potential customers to buyers of the exhibited range of goods. As a result of our victory in tender, we have not only designed, developed and produced the stands, but also we have distributed and installed them in shops throughout the whole Czech and Slovak Republics. In many places, this new display has substituted the original one, which has been withdrawn and eco-friendly eliminated afterwards. After all, this project has become another example of complex full service concept of POP project from its planning, strategic concept of design while designing, developing, producing up to implementation on market.
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