SK
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Marketer of the Year 2015
As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Marketer of the Year organized by Czech Marketing Association, which just announced the tenth jubilee Marketer of the Year.
The announcement of this significant professional and social event took place in the festive pre-Christmas atmosphere within the meeting of the Main Committee of the Czech Marketing Association in Prague on December 17th 2014. Doc. Jitka Vysekalova, the President of the Association, and prof. Gustav Tomek, the Vice-president and Chairman of the Contest Jury, as representatives of the Czech Marketing Associationparticipated at the ceremony. Prof. Philip Kotler, personage of the global marketing, traditionally supported the contest announcement with his message.
One of the main goals of the Czech Marketing Association is to support marketing as an essential factor for the development and competitiveness of our economy. Among the ways to achieve the goal, the Marketer of the Year contest won an important role. The registered projects are being assessed mainly for their innovativeness, efficiency, development method and marketing principle as well as ethic and other assumptions. In parallel, there takes place the Young Dolphin contest for university students of programs focusing on marketing.
A festive gala evening with the announcement of the results will take place on 21st May 2015 in Divadelni klub Lavka (Theatre Club Lavka) in Prague – Novotneho lavka.
You can find further information at www.cms-cma.cz.
We are looking forward to meet new Czech marketers winning well-deserved awards.
We wish you a Merry Christmas. Your DAGO team
