Marketer of the Year 2015

DAGO is a new partner of the POPAI CE research project

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Vitana farmers´ market in hypermarkets

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POPAI Awards Paris – this year, we were successful again.

Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…

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Pinterest bits
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DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

Women and men: when women are shopping for men

Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…

Marketer of the Year 2015

As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Marketer of the Year organized by Czech Marketing Association, which just announced the tenth jubilee Marketer of the Year.

The announcement of this significant professional and social event took place in the festive pre-Christmas atmosphere within the meeting of the Main Committee of the Czech Marketing Association in Prague on December 17th 2014. Doc. Jitka Vysekalova, the President of the Association, and prof. Gustav Tomek, the Vice-president and Chairman of the Contest Jury, as representatives of the Czech Marketing Associationparticipated at the ceremony. Prof. Philip Kotler, personage of the global marketing, traditionally supported the contest announcement with his message.

One of the main goals of the Czech Marketing Association is to support marketing as an essential factor for the development and competitiveness of our economy. Among the ways to achieve the goal, the Marketer of the Year contest won an important role. The registered projects are being assessed mainly for their innovativeness, efficiency, development method and marketing principle as well as ethic and other assumptions. In parallel, there takes place the Young Dolphin contest for university students of programs focusing on marketing.

A festive gala evening with the announcement of the results will take place on 21st May 2015 in Divadelni klub Lavka (Theatre Club Lavka) in Prague – Novotneho lavka.

You can find further information at www.cms-cma.cz.

We are looking forward to meet new Czech marketers winning well-deserved awards.

We wish you a Merry Christmas. Your DAGO team

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