SK
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustically. The display we have designed and produced goes to Czech and Slovak retail partners of HP. It is about a new concept within the in-store communication of the client, which has so far put emphasis on visual clarity and being premium.
The notebook HP Omen has been designed for true players. It has a thin and solid metal construction and efficient components. HP wanted to create a display appropriate for a presentation of this high-tech product. The company uses this display with the notebook HP Omen in premises of its Czech and Slovak partners, namely Alza, CZC, TS Bohemia or Euronics.
The display lures with the fantasy themes in conjunction with the last episode of “The Witcher” game series. The display concept uses the effect on eyesight and hearing. The used speakers are an individual product innovation and their connection with the notebook enhances the experience from playing games. A distinctive feature of its design is the red backlight emphasizing the high-tech style of the notebook together with presenting the game that takes place in a fantasy world full of adventure. The game novelty that is demanding of a performance demonstrates abilities of the product. The appearance of the display that creates a kind of an altar and used wording are rather unusual in the concept of HP. “The previous HP communication in stores used to be visually very clear and premium. As the product is targeted at players, we wanted to present it in a playful way. Our results show that we have chosen a good approach, and that it is inspiring us to introduce other novelties,” explains Jana Kucerova, the Consumer Marketing Manager CZ&SK, HP.
Your DAGO team
