WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

Big Shock! brings the music experience directly to stores

Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...

Properly chosen POS as sales promotion works

Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...

The new Heffron rum brand arrived to customers on a ship

Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.

Connecting two different concepts Stock met with success

Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

HP attracts players to a game altar

Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustically. The display we have designed and produced goes to Czech and Slovak retail partners of HP. It is about a new concept within the in-store communication of the client, which has so far put emphasis on visual clarity and being premium.

The notebook HP Omen has been designed for true players. It has a thin and solid metal construction and efficient components. HP wanted to create a display appropriate for a presentation of this high-tech product. The company uses this display with the notebook HP Omen in premises of its Czech and Slovak partners, namely Alza, CZC, TS Bohemia or Euronics.

The display lures with the fantasy themes in conjunction with the last episode of “The Witcher” game series. The display concept uses the effect on eyesight and hearing. The used speakers are an individual product innovation and their connection with the notebook enhances the experience from playing games. A distinctive feature of its design is the red backlight emphasizing the high-tech style of the notebook together with presenting the game that takes place in a fantasy world full of adventure. The game novelty that is demanding of a performance demonstrates abilities of the product. The appearance of the display that creates a kind of an altar and used wording are rather unusual in the concept of HP. “The previous HP communication in stores used to be visually very clear and premium. As the product is targeted at players, we wanted to present it in a playful way. Our results show that we have chosen a good approach, and that it is inspiring us to introduce other novelties,” explains Jana Kucerova, the Consumer Marketing Manager CZ&SK, HP.

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