SK
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustically. The display we have designed and produced goes to Czech and Slovak retail partners of HP. It is about a new concept within the in-store communication of the client, which has so far put emphasis on visual clarity and being premium.
The notebook HP Omen has been designed for true players. It has a thin and solid metal construction and efficient components. HP wanted to create a display appropriate for a presentation of this high-tech product. The company uses this display with the notebook HP Omen in premises of its Czech and Slovak partners, namely Alza, CZC, TS Bohemia or Euronics.
The display lures with the fantasy themes in conjunction with the last episode of “The Witcher” game series. The display concept uses the effect on eyesight and hearing. The used speakers are an individual product innovation and their connection with the notebook enhances the experience from playing games. A distinctive feature of its design is the red backlight emphasizing the high-tech style of the notebook together with presenting the game that takes place in a fantasy world full of adventure. The game novelty that is demanding of a performance demonstrates abilities of the product. The appearance of the display that creates a kind of an altar and used wording are rather unusual in the concept of HP. “The previous HP communication in stores used to be visually very clear and premium. As the product is targeted at players, we wanted to present it in a playful way. Our results show that we have chosen a good approach, and that it is inspiring us to introduce other novelties,” explains Jana Kucerova, the Consumer Marketing Manager CZ&SK, HP.
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