Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
The company, in cooperation with the Dago communication agency, has prepared an interesting project for customers of the Alza showroom in Chrášťany, Prague, which clearly presents white and black goods from the MORA and Hisense brands.
Customers have the opportunity to see Hisense and MORA home appliances and electronics in the sales area. The whole concept of the shop-in-shop reflects the requirements of the modern market and it is complemented with light parts and real elements, such as flower pots, a wine shop, or kitchen utensils. The whole unit creates a homely atmosphere for the customers and attracts them to view the displayed products.
“In the Chrášťany showroom, which is also strategically connected to Alza’s largest logistics center, we have prepared two large shop-in-shops together with the Dago agency. Customers have the opportunity to see the most interesting of what we offer in stylish interiors before ordering goods through the Alza e-shop. Whether these are the new XXL ovens by MORA with clever functions that complement modern hobs with automatic functions, technologically advanced dishwashers, extractors, or other kitchen appliances of this traditional Czech brand,” says Regina Netolická, Head of Marketing CZ/SK, and she adds: “The second project with the Dago agency is a perfectly matched smart showroom of the innovative technological brand Hisense. In this showroom, visitors can see not only top TVs and soundbars but also other household appliances – refrigerators, washing machines, dryers, smart vacuum cleaners, and more.”
The display is made of several quality materials that can withstand heavy loads. The shop-in-shop design is simple, yet modern, and gives room for the presented goods to attract attention and emphasize its design.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY