SK
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – visiting different parties. To communicate the new flavour in the off-trade channel, its producer used an original conception of a temporary display designed and produced by our company. So that our displays lure for the night party atmosphere in Billa, Tesco, Albert and COOP stores and use a real disco-ball to intensify the experience.
The Frisco Night drink brings a new flavour Cucumber & Mint with higher alcohol content – 7 % instead of 4,5 %. Thus Plzensky Prazdroj responds to the fact that the target group includes women under 35 years of age who drink Frisco at club and home parties. For this reason the company used an original conception of a temporary P.O.P. medium to introduce the new flavour in the off-trade channel. So that we decided to approach the Frisco Night display to match its conception as a stylish addition to every night party. It lures for the night life atmosphere and uses a real disco-ball to intensify it. „We built mainly on the elegant and premium design of the brand, which appeals especially women, and so we wanted to surprise them at points of sales” Jana Waldhansova, our Senior Project Manager, explains the preparation of the creative design. Radka Hejdukova, the Project Manager of our company adds: „to maximise the impulse potential, we have used also a thematic „call-to-action” challenge at the display – „Enjoy all colours of the night”. And we also distinguished particular shelves with colours according to particular Frisco variants to orient customers the best and also inspire them at first glance by the offer of all the new flavours“.
Glitter of the night life
The final form of the display has the ability to attract buyers, stimulate their emotions and feelings and lure them for the product and moment of its consumption. The specific colour scheme of the shelves and decent body of the display, complemented with a key visual of a young girl and the mentioned disco-ball, provides a significant differentiation from conventional displays customers usually meet in this product category. The whole rendering also suitably follows up the ATL communication and tries to „reap in stores what has been sown in hearts of customers and outside”.
Customers appreciate the new display
Also our customer Lucie Vaverova, the Shopper Marketing Specialist of Plzensky Prazdroj, confirms the success of the new display form: „The disco-ball perfectly attracts attention of shoppers and so it supports stylishly the novelty Frisco Night and the entire brand redesign.” And she adds: „And we also have a positive feedback on the new displays from our customers”.
We delivered and produced totally 715 displays, 252 of them have 3D disco-ball and the rest have just its 2D version. These displays have been placed into stores in November 2014 and we can still meet them.
We wish many joyful experiences to Frisco Night products and to their customers.
Your DAGO team
