WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

Big Shock! brings the music experience directly to stores

Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...

Properly chosen POS as sales promotion works

Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...

The new Heffron rum brand arrived to customers on a ship

Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.

Connecting two different concepts Stock met with success

Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

European POPAI Awards Paris – we have completed our victorious campaign

Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AWARDS Paris competition exists since 1962. There were 290 projects that entered for this year´s competition. Our first award is the gold in the category for the interactive Milka end cap. Together with Mondelez we already won two awards for it within a local and global competition. The second award is the silver also for an end cap, this time for the Jägermeister brand, which we have realized for Rémy Cointreau Czech Republic. Both awards are from the category Events.

Besides the actual gold position in the category “Events – others”, the application for the Milka brand already won two previous awards of POPAI Awards, one in the national round and the other in Las Vegas at Global Awards. The design of the end cap with the Milka cow plush head inviting to caress it also using a sound effect apparently had success with jurors. “I consider this realization with Mondelez to be really successful and I am glad that it creates a good name for the Milka brand and our company as well as to the Czech in-store communication branch abroad. It is a proof that the focus on customers and involving more senses are paying off,” says Martin Vorel from the company DAGO.

The lighting end cap Jägermeister for Rémy Cointreau Czech Republic won the silver award in the same category in Paris. Lighting LED elements dominate its design. Emphasis was placed on a lighted plexiglass evoking icing at the bottom and clear lighted lines of a two-meter bottle. The overall impression is completed with a freezer with bottles inserted into it from above and so it is possible to serve cooled drinks directly in a store during promotions. The display is completely lightened and it is possible to change colours thanks to RGB LED technology taking into account possible brand changes.

We thank to the jury for the awards and to our clients for the opportunity to realize these projects together. And let´s do some more projects.

Your DAGO team

Photogallery

Pin It on Pinterest

Share This