SK
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
“Our goal was to draw attention to the important attributes of Brit Meaty Jerky, which – as one of the few – is being produced in the EU, in high quality and according to European standards, using the unusual in-store communication typical for us,” Milan Rytíř, Trade & Export Marketing Manager VAFO Prague, explains the idea of the concept and adds: “Traditionally, we used a colleague’s dog as the main star, this time a Belgian shepherd named Éro, who accurately represents the product claim ‘crazy about meat’.“
The display should support impulse purchases and increase sales of snacks in general. VAFO is a European leading manufacturer of premium pet food, distributing its products to more than 75 countries, and most of them will see this new display.
“Whenever we prepare POS or POP material, we are very happy to test it directly in our showroom. We quickly get feedback from many colleagues from all our departments and we can evaluate the primary response of customers. Even in the case of the new display for jerky, their reactions were great,“ praises Milan Rytíř.
Our designers aimed to show the joy and eagerness of a dog that sees a new snack. “The exhibition consists of a wooden body and plastic 3D elements. We placed the greatest emphasis on an insanely happy dog longing for jerky and information about individual flavors in combination with meat. Finally, we slightly refreshed the whole idea and lightened it with artificial lawn and flowers,” explains Markéta Čichovská, our Project Manager.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
