Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable

Canon shop-in-shop in Ljubljana

The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.

With Big Shock! to Dakar Rally

A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.

Two best realizations in POP STAR 2019 competition were ours

We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.

Tullamore D.E.W. gets new bars viewing to Ireland

Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.

Blood orange Fanta scares and amuses

Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.

Best refreshment during barbecuing? Coca-Cola lures with roasted chops

The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.

Baby food Hami is being sold in Hamleys by the windmill

In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.

The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable

Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.  Come and see what functional and sustainable POP looks like in practice.

You know AkzoNobel. Even though you may not realize it, you come across the results of their work every day, no matter where you go. Its portfolio includes colours and other paints of the Dulux, Hammerite, Xyladecor, Luxol, and Supralux brands.

One display, repeated use

From the original intention to produce ordinary metal displays for the presentation of goods, we were able to make something more. “In the past, we had several types of metal displays made for different brands, but over time, the displays began to accumulate in stock. Therefore, it was decided to suspend the production of other displays and focus on their repeated use,” explains Pavel Hrnčíř, the Trade Marketing Manager from AkzoNobel Coatings CZ.

An investment that will pay off

In Dago, for the third year in a row, we have been regularly refurbishing and rebranding the displays to suit the communication of one selected brand from the AkzoNobel product family.

 These displays are mostly used to present novelties. “In the past, cardboard displays were produced every year and usually lasted only one season. That’s why we decided to invest more money in the production of metal displays, which we will use repeatedly,” explains Pavel Hrnčíř and adds: “There are three main reasons why we approached this concept:

  1. Displays with paints are usually seasonal and almost all displays return to the warehouse after the season. In the event that we continue to produce new and new displays in addition to the novelties we present almost every year, we would not have to put them in stock in a short time.
  2. The metal construction of the displays allows their repeated use. This saves considerable production costs because the costs of rebranding them are about a third of the costs of production of complete metal displays.
  3. Dago’s flexibility allows us to prepare the same branding for different shapes of metal displays, which gives us the opportunity for unified communication in stores. ”

Annual maintenance

Thus, the originally simple displays undergo complete maintenance every year, during which they change their coat to present new and new products to passing customers. The classic metal construction is complemented by elements made of durable cardboard and plastic, which can be easily replaced. These days, you can find unique displays in large hobby markets, such as OBI.

Your team Dago

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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