Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.  Come and see what functional and sustainable POP looks like in practice.

You know AkzoNobel. Even though you may not realize it, you come across the results of their work every day, no matter where you go. Its portfolio includes colours and other paints of the Dulux, Hammerite, Xyladecor, Luxol, and Supralux brands.

One display, repeated use

From the original intention to produce ordinary metal displays for the presentation of goods, we were able to make something more. “In the past, we had several types of metal displays made for different brands, but over time, the displays began to accumulate in stock. Therefore, it was decided to suspend the production of other displays and focus on their repeated use,” explains Pavel Hrnčíř, the Trade Marketing Manager from AkzoNobel Coatings CZ.

An investment that will pay off

In Dago, for the third year in a row, we have been regularly refurbishing and rebranding the displays to suit the communication of one selected brand from the AkzoNobel product family.

 These displays are mostly used to present novelties. “In the past, cardboard displays were produced every year and usually lasted only one season. That’s why we decided to invest more money in the production of metal displays, which we will use repeatedly,” explains Pavel Hrnčíř and adds: “There are three main reasons why we approached this concept:

1. Displays with paints are usually seasonal and almost all displays return to the warehouse after the season. In the event that we continue to produce new and new displays in addition to the novelties we present almost every year, we would not have to put them in stock in a short time.
2. The metal construction of the displays allows their repeated use. This saves considerable production costs because the costs of rebranding them are about a third of the costs of production of complete metal displays.
3. Dago’s flexibility allows us to prepare the same branding for different shapes of metal displays, which gives us the opportunity for unified communication in stores. ”

Annual maintenance

Thus, the originally simple displays undergo complete maintenance every year, during which they change their coat to present new and new products to passing customers. The classic metal construction is complemented by elements made of durable cardboard and plastic, which can be easily replaced. These days, you can find unique displays in large hobby markets, such as OBI.

Your team Dago