DAGO is superbrand of the year 2016

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

POPAI Awards Paris – this year, we were successful again.

Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…

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Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

Women and men: when women are shopping for men

Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…

DAGO is superbrand of the year 2016

In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on their domestic markets, whose customers associate significant and long-term values with them.

The title Business Superbrands 2016 is a proof for our company that we do our job well and meaningfully and also that our effort meets with positive reactions.

committee comprised of experts from the sphere of business, communication, marketing, media and marketing research made their decision about the title within a multi-round evaluation procedure. Even the nomination process preceding the evaluation procedure is not granted and only brands satisfying specific criteria, including their economic results pass it. Other attributes decisive for the award were recognition, brand building, innovations and reputation.

The International program Superbrands re-appeared in the Czech Republic in the year 2013. Since 2014, brands are being evaluated in the category of consumer as well as business or industrial (B2B) brands. Awarding the title, the committee shows admiration and pays a compliment for their results within the sphere of building a successful brand. The most important goal of organizing Superbrands is not only to find and award the most successful brands, but also to bring them into the limelight of consumers and professionals as extraordinary strong models operating on the Czech market that are worth following.

We thank to our customers, partners and colleagues for occasions that helped us to award this prize.

Your DAGO team

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