For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Interspar stores. The complex creativity, production and installation in stores were up to us.
Highly visible and significant promo-spot, where you can buy anything you may need for grilling with your friends – meat, spices, Camembert-type cheese, beer or chips. That is the result of a co-operation of several Czech brands that have already started complete preparations of the Czech World of Grilling project since the beginning of the year. After processing graphic proposals, development and production in our company, we were able to install a final version of this P.O.P. application into selected stores early in July.
During the implementation of the thematic spots, the company Groupe Bongrain has again united Czech producers with portfolios associated with grilling. „The aim of the campaign is to simplify maximally preparations for summer grilling to shoppers so that they find everything they need within one thematic promo-spot.,” Michal Vrbka, Category&Trade Marketing Manager of the company Groupe Bongrain, explains the intention of the Czech World of Grilling.
In addition to the products of his company, shoppers will find products of Pilsner Urquell, Vitana, Intersnack or La Lorraine within the “World of Grilling”. Thus this application is an example of a “cross category” project. Because there is a synergic connection of several brands that create an added value for customers, thereby increasing the commercial potential of the particular brands.
As grilling under the pergola
In addition to its practicality, the whole promo-spot will attract also visually. „It is visible from all sides and thanks to its attractive design, it attracts attention of customers. Graphics is based on the atmosphere under the pergola and using real wood and imitation of live coal and grilled delicacies, it inspires customers to impulsive shopping by reminding them a pleasant experience,” said Michal Sůlovec, the Project Manager of our company.
And also reactions of satisfied customers agree with him. „Already during the first week of the campaign, we received only positive reactions of shoppers, who are glad that they can get preparations for their weekend grilling in one place. They also welcome that we inspire them with interesting recipes as a part of the display,” added Michal Sůlovec.
The whole concept of the Czech Grilling follows on the last year´s project with the same name, which increased sales of grilling products by installing pallet islands with them. According to the measurements of the Central European Association POPAI, sale of, for example, Camembert-type cheese “Sedlcansky Hermelin” increased by 137 % only with POP media support, in combination with price discount sales arised over 1000%.
Your DAGO team