SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
CHRISTMAS SUMMARY: HOW DAGO SUPPORTED CLIENTS AND THEIR BRANDS
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?
For the alcoholic beverages segment, Dago created a two-pallet display for Stock Plzeň a.s., which offered all rums and rum liqueurs from the Božkov Republica family. In the pre-Christmas time, the shop-in-shop settled elegantly not only in the Czech but also in the Slovak Kaufland stores. The black forex construction, complemented by elements made of a gold foil was decorated with a large gold ribbon, which attracts attention from a distance. The display will attract customers particularly with its decency.
For Brown-Forman Czechia, s.r.o., a dynamic display was created, which easily combined two visually completely different brands – Finlandia and Jack Daniels. The Christmas atmosphere was evoked by LED lighting and a dominant centre panel.
The beer segment is another very popular Christmas shopping category, which deserves quality POP display. For Plzeňský Prazdroj Slovensko, a.s. and their flagship brand Pilsner Urquell, Dago prepared several types of displays, dominated by a single-palette display with an iconic entrance brewery gate. This shop-in-shop was complemented by Christmas lights and gift ribbon on bottles. This cardboard realization appeared in the top 20 Tesco stores and its simpler version could be found in 80 Kaufland stores and also on the traditional market.
The festive visual proposal of the Zlatý Bažant brand was developed into a realization, which was stylishly complemented by the illumination of the Christmas chain on the tree and the brand logo to achieve the right atmosphere.
And how did Dago cope with the non-alcoholic segment? The Mattoni brand appeared in stores in cardboard half-palette and single-palette displays, which offered customers drinks in a sufficient amount in both PET bottles and cans. The whole display was in the shape of a Christmas tree.
And we could not forget HoReCa (on-trade). For Coca-Cola HBC Česko a Slovensko, s.r.o., Dago prepared a life-size model of iconic Santa Claus. The cardboard realization welcomed customers at the entrance to selected outlets.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
