This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours. The brand now also uses new permanent displays in 3 Globus stores.

Once again this year, the brand BIG SHOCK! exhibited its complete assortment in one place, as part of new permanent displays in the Globus stores in Brno, Opava, and Olomouc. In addition to introducing limited editions, the goal was to promote sales and increase the visibility of the energy drink category. Together with limited editions – Čakovice. We are happy that the positive impact on sales has been confirmed and that we can build on the success,” says Jakub Petráš, Project Manager at Dago.

The displays are made of a combination of metal and plastic and are supplemented with the illumination of the products, which with its help attract attention from afar. The communication area presents current limited editions and competition for main prizes in the form of using Toyota and tickets to 4 European festivals. The display has a refrigerator, which offers a sufficient supply of iced coffee and energy drinks at the right temperature. The entire point of sale is dominated by the bright yellow color of the brand BIG SHOCK!

“Customers like this type of display, which is confirmed above all by the increase in sales across the entire assortment of the brand BIG SHOCK!, in the order of tens of percent,” adds David Tlach, Trade & Category, there has also been introduced novelty – BIG SHOCK! COFFEE.  “This is a roll-out of a successful concept that has already proven itself at the Globus Praha Manager BIG SHOCK store!

BIG SHOCK! together with the communication agency DAGO continue to develop and distribute permanent displays in the modern and traditional market to promote sales in stores of various types and sizes.

Your team Dago