SK
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...1112131415...20...»» Nejstarší
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
The display aims at a wide target group from the age of 19 years up. “The Shop-in-shop is intended mainly for large hypermarkets with quite a diverse mix of shoppers. This corresponds to a large, mainstream target group, according to which we designed the appearance and defined its functions,” explains Martin Zelený, the Channel Development Manager from Coca-Cola Hellenic Bottling Company.
The Shop-in-shop, which is evoking thoughts of a good mood and get-together with friends enjoying good food, combines three main elements – a gas garden grill, a table with plates and cutlery and stacked wooden logs. These evoke pleasant atmosphere associated with outdoors. Imitations of chops, which evoke an impression of being grilled, are also attractive element. This element gives customers a taste for grilled meat which should be washed down with something good to drink. This supports immediate as well as subsequent consumption.
The idea of using a garden grill arose during the last season. “We tried to prepare it from cardboard, but could not create the effect realistic enough. That is why we then decided to place a real garden grill into a shop-in-shop,” says Martin Zelený.
The display has been installed subsequently into stores of the Tesco and Ahold chains. And in Slovakia, also into Metro stores. We have produced totally 30 pieces of this display. “We succeeded to create premium and innovative solution appreciated by end customers as well as retailers,” adds Martin Zelený from Coca-Cola Hellenic Bottling.
We are pleased that we could participate in this project. It greatly proves that client´s imaginativeness and willingness to do non-traditional creative projects positively shows in the final result.
Your DAGO team
